Marketing at O’Connor Shannon
Marketing of property is truly a passion of ours. Our objective is to ensure that whenever we’re instructed in a sale, your property is seen in the best light, in the right places and by the right people. We’ll pick out the detail that speaks to the buyer’s heart as well as their heads and we’ll follow up with professional photography and intelligent narrative which will arouse extraordinary interest and drive better-attended viewings.
These days, property marketing takes the form of a multi-faceted approach which can typically include pre-sale enhancement works, staging, professional photography, print, web, social media and open house scheduling.
Now let’s take a closer look at what’s available in this important area.
Database of Qualified Purchasers
Our office system registers purchasers and their requirements on a daily basis. Our system is designed to kick start your marketing campaign, filtering interest according to a specific set of purchaser criteria, thus saving you, the seller and prospective purchasers, valuable viewing time. We also operate a special Private Clients desk – designed to assist sellers and purchasers who, for one reason or another have decided not to participate in the open market. Sellers can achieve a low- key sale at market price outside the glare of the open market, while buyers can benefit from off-market opportunities not available on typical web portals and perhaps, with reduced competition from other buyers. The first step in becoming a Private Client is to register your requirements with us. This will be followed by a confidential discussion with one of our senior negotiators.
Pre -Sale Enhancement Ideas
We are always available to assist sellers in presenting their property in the right light. Our negotiators have lots of experience in this area and, following a short walk through inspection, you will be quickly on the road to making your home sparkle with interest. To get started, why not check out some general enhancement advice here.
Simple but effective as you must remember that a ‘ For Sale’ board is constantly selling….24 hours a day! Neighbours love to tell work colleagues about the house that’s for sale on their road and sometimes, through simple word of mouth, phones start ringing with inquiries. It’s also worthwhile remembering that calls which originate from signs are especially significant as the caller has already seen the property from the outside. The style, condition and the neighbourhood must already be satisfactory to the caller – now it’s just a matter of organising an inspection of the inside!
Our negotiators typically make the best use of our distinctive signage for the purpose of focusing on a specific feature of the property such as garden size or aspect.
Custom designed brochures
Designed to retain purchaser attention during those critical hours after viewing, you will find the quality of our narrative and photographs second to none. Our design-led brochures are available in a variety of sizes and styles and include select photography, floor plans and location maps as may be required. All of our photography is professionally produced and diligently proofed before final selections are made.
Our prominent showroom in busy Rathmines ensures your property gets noticed….fast! All our displays are bright with individual back lit LED presentations and are available in a variety of sizes. We also have a special feature position (A2 size) which is available to highlight a property of special merit.
Experts constantly remind us of the three rules of marketing- exposure, exposure and exposure. Precisely why we feel the necessity to upload your property to three of the most popular web portals. You will already be familiar with www.myhome.ie and www.daft.ie and in certain instances, overseas portals such as Zoopla and Rightmove can be included in your portal selection.
In addition, you will find a full property feature on our own website www.oconnorshannon which is fully responsive whether you’re browsing on laptop, tablet or smartphone.
Yet another way of making your property look good! Despite the prevalence of web portals, property supplement browsing is still popular amongst purchasers and, costs less than what you might expect. Combining professional photography with carefully selected newspaper advertising means you can showcase your property to an already engaged audience and so generate a higher volume of inquiries. Our office holds accounts with the Irish Independent, Sunday Independent, Irish Times and Sunday Times where, due to significant business volumes, we can offer you excellent discounted rates.
Our listings are frequently selected for editorial in the main newspapers with obvious promotional advantage for our clients. During the appraisal stage, we strive to find that special feature which might attract positive editorial attention.
Your property is included in a summary of properties we are currently marketing and is available to visitors to our office.
There are times when a special viewing schedule can be beneficial. We regularly conduct open house viewings in order to boost interest and generate rapid footfall.
Your assigned negotiator will be someone who has an in-depth knowledge of your location and your market and will have several years’ experience in selling similar property to yours. You will retain the same negotiator from start to finish- ensuring purchasers receive correct information the first time around and successful completion can be anticipated.
Ongoing progress will be discussed at our weekly sales meeting with updates provided to you along the way. Interest levels will be closely monitored and some worthwhile suggestions will be available to you.
Schedule a Complimentary Valuation of your Property here